MEET THE FOUNDER
Regina's approach to marketing started with hospitality.
With a background in International Business & Events Management, focused on hospitality, and years working across international tourism, marketing, and business development, she has built her career at the intersection of experience, brand, and growth.
Her experience across different sides of the hospitality industry — from hotels, to travel and culinary experiences, events, and tourism — has given her a deep understanding of what makes an experience worth choosing. Combined with years of leading digital growth strategies, content, and paid media for brands, she brings both sides of the equation together: understanding the experience and knowing how to turn it into demand.
Along the way, she noticed a recurring gap: remarkable experiences weren't always being marketed remarkably.
Thrivo was built to close that gap.
Bringing hospitality insight, creative thinking, and growth strategy together to help great experiences become brands people want to choose.
The experience is the product.
A hotel is more than a room. A restaurant is more than a meal. A wellness brand is more than a treatment.
What people choose is how the experience makes them feel — and our job is to make that feeling come through long before they arrive.
Great hospitality anticipates.
Great marketing should too.
WE LISTEN. WE OBSERVE. WE ADAPT.
We work as a Growth Partner — thinking beyond individual deliverables and aligning our work with measurable business growth.